Monday, August 16, 2010

For the Love of the Music: The Living Room Concert

By Doug Polak (New York City)

While not a new concept, the living room concert (LRC) is gaining in popularity in cities across the country. For many reasons, the interest in these events is growing for all involved, the music lover, host and the artist. In addition, web sites have popped up to facilitate connecting audiences, hosts and musicians. Often you will see waitlists involved.

The concept: There are many derivations to the living room concert. But the basic concept is to connect music lovers with talented musicians in a small environment. A host will provide a venue, food and drinks and collect a ‘cover’ charge – 100% which typically goes to the artist. The audience member typically will pay $10 to $30 for access to the show. While some hosts try and profit from the event, the best and most successful LRCs are about the love of the music and to provide exposure to a young, talented musician in exchange for an intimate show. LRC’s are as small as 20 and can grow to 50 depending on space. The artist will play for 30-45 minutes and typically stay for a bit to mingle with the audience afterward. Musicians are also provided a ‘couch’ to sleep if they have no other accommodations. Although, we now see many national acts now pairing their out-of-town shows with an LRC. And these websites allow for scheduling and facilitate organization. And there are numerous LRC’s on YouTube.

Who benefits: Everyone benefits. The artist receives some remuneration and a new fan base. She can sell CD’s t-shirts and the like for added revenue. The host establishes herself as a supporter of music and gains access to relationships with talented musicians. And the attendees, even paying $30 or so dollars, will have a unique and intimate experience. And who really wants to go to big venues like Madison Square Garden these days.

Check into it. While I will not plug any one website, why not check out an LRC in your neighborhood and attend. At worst you will meet other music lovers in your area. And most likely you will have an experience of a lifetime. Who knows, you may host one yourself one day.

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